the Office of Manhattan
Borough President,
Our Current Sponsors
Our Current Media Partners
| GAYFEST NYC reaches an affluent market (based on data obtained in previous years) • More than 65% of attendees are 45 or under • 75% attended multiple performances • Almost 95% of our audience lives in New York City • Average annual household income is over $85.4K • 95% fly more than once a year • 82% hold a valid passport • 84% own a computer • 66% have a pet |
GAYFEST NYC
Identifies your customers
Reaching the gay market effectively means creating advertising and other marketing strategies specifically directed toward the GLBT consumer. In the 1990s, it was sufficient to run mainstream advertising in a gay publication to capture the attention of the market. Today, with more marketers vying for the gay consumer dollar, the bar has been raised. Gay consumers now expect advertisers to address them for who they are, directly and openly. In focus groups nationally, gay men and lesbians express a definite preference for advertising that specifically reflects their mindset and sensibilities.
We will help you custom design your GAYFEST NYC sponsorship and, if you choose, to develop promotional opportunities that generatE social awareness and funding for The Harvey Milk High School or other GLBT charitable organizations.
Gays and lesbians are sometimes elusive to quantify, but businesses have increasingly found that their efforts are well worth the investment. Recent studies conducted by American gay marketing firms and major gay rights organizations are finding agreement that about 6%-7% of the overall population identifies as gay, with higher concentration, perhaps 10%, in major urban areas like NYC. (Marketing firms choose to go with the number who identify as gay as opposed to the actual population incidence, since those who do not think of themselves as gay will not be reached through traditional gay marketing.)
GAYFEST NYC
offers an extensive media reachThe last edition of GAYFEST in 2004 was a smaller, less publicized event. Still, it included over 1.65 million logo impressions for our sponsors in a variety of media including posters, postcards and multiple ads in Advocate, HX, Next, Gay City News, and Metro Source,direct press coverage in numerous outlets plus afull online campaign, which included banner ads and e-blasts on our site as well as on many other theatre and gay-oriented websites including wide exposure on Theatermania.com.
For GAYFEST NYC we have engaged highly respected professionals in the theatrical marketing and public relations arenas, whose participation will raise the profile of the Festival with more extensive marketing and press coverage, eliciting wide-spread exposure in New York and national media. This year’s major makeover of the event will enlarge its scope by raising production values and offering our audiences a chance to see more plays and participate in many additional entertainment and educational opportunities. We expect GAYFEST NYC to be a landmark event.GAYFEST NYC
brings you to the Festival
● Sponsor presence at all Festival performances, readings, talkbacks and events in one of NYC’s newest and most beautiful theatres complexes, the TBG Arts Center, in midtown Manhattan.
● Sponsor presence at three gala opening night performances and parties with celebrities and influential members of the GLBT community.
● Sponsor presence at pre-Festival cocktail reception positioned as a fundraiser for Festival charity scholarship fund.GAYFEST NYC
SponsorshipsReach an affluent, educated, influential and creative audience.
Drive traffic to key New York City accounts.
Have opportunities to sample product.
Create, develop and implement innovative programs.
You Can Become Part of Our Family!
SPONSORSHIP OPPORTUNITIES
| FESTIVAL SPONSOR | $25,000 |
The Festival Sponsor is the highest, most supportive and exclusive level of sponsorship. This level gives your company the most prominent position when it comes to marketing and affiliation with the event. Not only will your company name be incorporated into the title of the event but it will also be integrated into all of our many marketing and advertising strategies. As Festival Sponsor, your company will receive the appropriate rights to create promotions, incentives, and sell or sample product utilizing the Festival logo. In addition you have guaranteed exclusivity in your service or product category. There will be only one Festival Sponsor. Sponsorship qualifies as a tax deductible contribution.
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| PLATINUM SPONSOR | $10,000 |
As a Platinum Sponsor your company will receive the appropriate rights to create promotions, incentives, sell or sample product utilizing the Festival logo and/or name. In addition you have guaranteed exclusivity in your service or product category. Sponsorship qualifies as a tax deductible contribution.
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| GOLD SPONSOR | $5,000 |
As a Gold Sponsor your company will receive the appropriate rights to create promotions, incentives, sell or sample product utilizing Festival logo and/or name. Sponsorship qualifies as a tax deductible contribution.
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| SILVER SPONSOR | $2,500 |
As a Silver Sponsor your company will receive all the great benefits below. Sponsorship qualifies as a tax deductible contribution.
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| BRONZE SPONSOR | $1,000 |
As a Bronze Sponsor your company will receive all the great benefits below. Sponsorship qualifies as a tax deductible contribution.
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| FESTIVAL FRIEND | $500 |
As a Festival Friend you will receive all the great benefits below. Donation qualifies as a tax deductible contribution.
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Bruce Robert Harris Jack W. Batman
Producer Producer
212-868-5570 phone phone 646-417-0515
212-868-3196 fax fax 212-580-5268
gayfestnyc@aol.com Jackbatman@aol.com
GAYFEST NYC, Inc. ▪ One River Place, Suite 917 ▪ New York, NY 10036
www.GAYFESTNYC.com